video
Bridging the Gap Between Design and Function
KAVORKA
OBJECTIVE
The primary objective of this project is to redesign the logo, design new bottles, and create banners of various sizes for Kavorka, an American-based makeup brand established in 2022. Additionally, the aim is to produce an advertisement video that effectively showcases the brand's identity and products. The overarching goal is to modernize the brand's visual identity, enhance its market presence, and establish a cohesive brand image across different platforms, particularly on social media
EXECUTION
Conducted market research to understand current trends in makeup brand logos. Brainstormed and conceptualized multiple logo design options, keeping in mind the brand's essence and target audience. Iteratively refined the chosen logo design based on feedback from stakeholders and design principles. Ensured that the finalized logo is versatile, scalable, and visually appealing for various applications. Bottle Design: Analyzed competitor products and industry standards for makeup packaging design. Developed innovative bottle designs that reflect the brand's identity and differentiate it in the market. Identified the required sizes and dimensions for banners across different social media platforms and advertising channels. Designed visually striking banners that maintain consistency with the brand's new logo and packaging design. Tailored the content and imagery of each banner to resonate with the target audience and align with the brand's messaging. Tested the responsiveness and visual appeal of banners on various devices and screen sizes. Developed a storyboard outlining the narrative, visuals, and key messages of the advertisement. Directed the filming process, ensuring high-quality footage and adherence to the brand's aesthetic. Edited the video footage, incorporating animations, graphics, and sound effects to enhance engagement. Optimized the video for distribution on social media platforms and other digital channels
CONCLUSION
Through strategic planning and creative execution, the project successfully achieved its objectives of rebranding Kavorka makeup. The redesigned logo, innovative bottle designs, and visually appealing banners have refreshed the brand's image and increased its appeal to the target market. The advertisement video serves as a compelling promotional tool, effectively communicating the brand's value proposition and driving engagement with potential customers. Moving forward, continuous monitoring and adaptation to market dynamics will be essential to sustaining the brand's relevance and competitiveness in the ever-evolving beauty industry.